I always say everyone is stupid but me. But if I was really that smart I would be making money off of the stupid people. I spend all of this time talking bad about reality TV producers, but if that is what most people want, then perhaps I should be serving it to them. I mean, since Arrested Development was canned, I have nothing to pointlessly occupy my time. Unless you count blogs and reading the federalist papers…

Damn those reality TV producers!

Myth #4: What you think matters.

Reality: It matters not one whit that you and all your buddies think that your idea is the greatest thing since sliced pizza (unless, of course, your buddies are rich enough to be the customer base for your business). What matters is what your customers think. It is natural to assume that if you and your buddies think your idea is cool that millions of other people out there will think it’s cool too, and sometimes it works out that way, but usually not. The reason is that if you are smart enough to have a brilliant idea then you (and most likely your buddies) are different from everyone else. I don’t mean to sound condescending here, but the sad fact of the matter is that compared to you, most people are pretty dumb and they care about dumb things. (I just heard about a new clothing store in Pasadena that has lines around the block. A clothing store!) If you cater only to people who care about the things that you care about then your customer base will be pretty small.

-from “Top Ten Geek Business Mistakes”